Thanks to the new initiative launched by the CIVB, Laetitia Ouspointour becomes your new virtual sommelier to guide you during your in-store wine purchases.
White, red, rosé, St Emilion, Libourne, Médoc, Cadillac… The list is long and finding yourself in the middle of the wine shelf can quickly become complicated for many consumers. How to match it, origin, tasting advice and so much more will be given to you by your two new virtual sommeliers Laetitia and Benoît.
Offered by the CIVB, your smartphone allows you to find out more about the bottle you’re holding in your hands. Intense Red, Gourmet Red, Sweet White, Fresh and fruity White, Crunchy Rosé … The advice of our professionals is available on a wide range of bottles from 3 to 10 €.
How does it work?
Locate the “Parlez vous Bordeaux” bezels in supermarkets, flash the QR code via your smartphone’s camera and get all the advice from your two virtual sommeliers live!
Practical! Laetitia and Benoît’s advice will even accompany you to your home with the collar.
But that’s not all!
With the purchase of a bottle of Bordeaux wine, you have the opportunity to win a trip for 2 people every month by clicking here.