{"id":32670,"date":"2019-02-19T11:12:17","date_gmt":"2019-02-19T10:12:17","guid":{"rendered":"https:\/\/lowine.fr\/?p=32670"},"modified":"2026-02-13T10:47:03","modified_gmt":"2026-02-13T09:47:03","slug":"wine-tourism-at-the-palais-des-congres","status":"publish","type":"post","link":"https:\/\/lowine.fr\/en\/wine-tourism-at-the-palais-des-congres\/","title":{"rendered":"Wine Tourism at the Palais des Congr\u00e8s"},"content":{"rendered":"\r\n<div><span lang=\"EN-US\">On November 20, 2018, the first Wine Tourism Summit took place at the Palais des Congr\u00e8s in Paris.<\/span><\/div>\r\n<div><span lang=\"EN-US\">The aim of this event was to highlight the essential actions to implement in order to boost the development of wine tourism and enhance its visibility.<\/span><\/div>\r\n<p>&nbsp;<\/p>\r\n<h2>The 20 Measures<\/h2>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<div><span lang=\"EN-US\">The 20 measures that were adopted are (source :<span class=\"apple-converted-space\">\u00a0<\/span><\/span><a href=\"https:\/\/www.tourmag.com\/Assises-de-l-oenotourisme-quelles-sont-les-20-mesures-qui-vont-booster-la-filiere_a96164.html\" target=\"_new\"><span lang=\"EN-US\">https:\/\/www.tourmag.com\/Assises-de-l-oenotourisme-quelles-sont-les-20-mesures-qui-vont-booster-la-filiere_a96164.html<\/span><\/a><span lang=\"EN-US\">) :<\/span><\/div>\r\n<ol>\r\n<li style=\"list-style-type: none;\">\u00a0<\/li>\r\n<\/ol>\r\n<p>1. Give France global leadership in the hierarchy, segmentation, and clarity of wine tourism offerings by launching an experimental approach around the classification of wine tourism experiences in close collaboration with professionals, while continuing to improve the quality of French wine tourism through stricter Vignobles &amp; D\u00e9couvertes label requirements.\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>2. Allow destinations labeled Vignobles &amp; D\u00e9couvertes to take the lead in managing the national network and develop their own promotion strategy through the creation of a federation of labeled destinations.\u00a0<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>3. <b><span lang=\"EN-US\">Establish a Wine Tourism Chair <\/span><\/b>in partnership with a French university or higher professional training institution and create a college of wine tourism education programs to ensure training offerings meet the needs of the profession.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>4. <b><span lang=\"EN-US\">Develop a MOOC <\/span><\/b>(online training catalog) dedicated to wine tourism and update the popular &#8220;Guide to Winery Reception&#8221; produced by Atout France.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>5. Integrate the concept of <strong>&#8220;Responsible Wine Festivals,&#8221;<\/strong> defined by Vin &amp; Soci\u00e9t\u00e9, into the Vignobles &amp; D\u00e9couvertes label. Ultimately, the label should allow the certification of all responsible wine festivals, regardless of whether they are linked to a destination.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>6. <span lang=\"EN-US\">Work with the relevant authorities to <b>define the concept of tourist grape harvests<\/b> in order to reassure wine tourism operators who wish to develop this highly requested activity without it being considered irregular work.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>7. Ensure accessibility standards are compatible with the historical architecture of wineries and tasting cellars that wish to open to visitors. The possibility of facilitating exemptions in specific cases should be considered.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>8. <span lang=\"EN-US\">Encourage the relevant authorities to <b>initiate a reflection on the conditions for constructing tourism-oriented buildings<\/b> on agricultural land.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>9. Integrate wine tourism into <strong>major public surveys<\/strong> (INSEE, EVE) and take into account the revenue generated by on-site wine sales to tourists in tourism accounts.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>10. <span lang=\"EN-US\">Provide the sector with real observation and economic intelligence capacity by establishing a <b>network of partners<\/b> capable of supporting a long-term monitoring approach.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>11. <span lang=\"EN-US\">Conduct a <b>study of foreign client expectations<\/b>, market distribution, and key success factors in wine tourism.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>12. Encourage inclusive and collaborative governance by supporting initiatives from the Atout France Wine Tourism Cluster, <strong>the Higher Council for Wine Tourism<\/strong>, and the federation of labeled Vignobles &amp; D\u00e9couvertes destinations.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>13. Develop <strong>synergies between wine tourism and related sectors<\/strong> such as spirit tourism and craft beer tourism through a working group including representatives from these industries.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>14. Create an &#8220;<strong>oenotourism&#8221; program<\/strong> within the CNIV, in partnership with Atout France, to promote synergies in organizing events that showcase France on foreign markets and support interprofessional organizations with export activities.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>15. <span lang=\"EN-US\">Coordinate a major national <b>oenotourism event<\/b> by bringing together all initiatives developed under the Vignobles &amp; D\u00e9couvertes label on a single date.<\/span><\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>16. Launch the French <strong>Oenotourism Awards<\/strong>, in partnership with Terre de Vins magazine and Atout France, to recognize and encourage wineries and ch\u00e2teaux that actively develop strong oenotourism offerings tailored to customer expectations, particularly within properties labeled Vignobles &amp; D\u00e9couvertes.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>17. Promote the <strong>digitalization of businesses<\/strong> in the sector in collaboration with BpiFrance.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>18. Establish a <strong>framework agreement<\/strong> with major French hotel chains to enable them to integrate wine tourism as a key component of their offerings.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>19. Establish an agreement combining culture and wine tourism to <strong>promote the oenocultural heritage<\/strong> of each destination, notably by enabling major cultural sites to offer wine tastings.<\/p>\r\n<p>\r\n\r\n<\/p>\r\n<p>20. <strong>Boost distribution<\/strong> by encouraging major players in the tourism sector to incorporate wine tourism more extensively into their offerings.<\/p>\r\n<p><img decoding=\"async\" class=\"wp-image-24219 aligncenter lazyload\" data-src=\"https:\/\/lowine.fr\/wp-content\/uploads\/2021\/08\/Sans-titre-1-300x235.jpg\" alt=\"Vin D\u00e9gustation Atelier\" width=\"446\" height=\"349\" data-srcset=\"https:\/\/lowine.fr\/wp-content\/uploads\/2021\/08\/Sans-titre-1-300x235.jpg 300w, https:\/\/lowine.fr\/wp-content\/uploads\/2021\/08\/Sans-titre-1.jpg 765w\" data-sizes=\"(max-width: 446px) 100vw, 446px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 446px; --smush-placeholder-aspect-ratio: 446\/349;\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>On November 20, 2018, the first Wine Tourism Summit took place at the Palais des Congr\u00e8s in Paris. The aim of this event was to highlight the essential actions to implement in order to boost the development of wine tourism and enhance its visibility. &nbsp; The 20 Measures &nbsp; The 20 measures that were adopted\u2026<\/p>\n","protected":false},"author":9,"featured_media":25166,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-32670","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-non-classifiee","8":"entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wine Tourism at the Palais des Congr\u00e8s - Lowine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lowine.fr\/en\/wine-tourism-at-the-palais-des-congres\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wine Tourism at the Palais des Congr\u00e8s - Lowine\" \/>\n<meta property=\"og:description\" content=\"On November 20, 2018, the first Wine Tourism Summit took place at the Palais des Congr\u00e8s in Paris. The aim of this event was to highlight the essential actions to implement in order to boost the development of wine tourism and enhance its visibility. &nbsp; The 20 Measures &nbsp; The 20 measures that were adopted\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lowine.fr\/en\/wine-tourism-at-the-palais-des-congres\/\" \/>\n<meta property=\"og:site_name\" content=\"Lowine\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-19T10:12:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-13T09:47:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lowine.fr\/wp-content\/uploads\/2019\/02\/IMG_5889-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ouspointour Laetitia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ouspointour Laetitia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lowine.fr\/en\/wine-tourism-at-the-palais-des-congres\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lowine.fr\/en\/wine-tourism-at-the-palais-des-congres\/\"},\"author\":{\"name\":\"ouspointour Laetitia\",\"@id\":\"https:\/\/lowine.fr\/en\/#\/schema\/person\/02da9ce56a7a3bf9891e22018e5e2284\"},\"headline\":\"Wine Tourism at the Palais des Congr\u00e8s\",\"datePublished\":\"2019-02-19T10:12:17+00:00\",\"dateModified\":\"2026-02-13T09:47:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lowine.fr\/en\/wine-tourism-at-the-palais-des-congres\/\"},\"wordCount\":626,\"publisher\":{\"@id\":\"https:\/\/lowine.fr\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/lowine.fr\/en\/wine-tourism-at-the-palais-des-congres\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lowine.fr\/wp-content\/uploads\/2019\/02\/IMG_5889-scaled.jpg\",\"articleSection\":[\"Non classifi\u00e9(e)\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lowine.fr\/en\/wine-tourism-at-the-palais-des-congres\/\",\"url\":\"https:\/\/lowine.fr\/en\/wine-tourism-at-the-palais-des-congres\/\",\"name\":\"Wine Tourism at the Palais des Congr\u00e8s - 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