Professional Oenology Training for the Wine Industry and Educational Institutions
Wine Training by a Passionate Expert
Laetitia Ouspointour stands out for her versatility in the wine industry. She combines several key roles that make her an exceptional trainer. As a winemaker, she co-managed Château Vieux Mougnac for several years, upholding family values and crafting wines that respect the environment.
She is also a tasting expert. Holder of the University Diploma in Wine Tasting Aptitude (DUAD), Laetitia honed her sensory analysis skills through international experience as a sommelier and with her WSET (Wine & Spirit Education Trust) diploma. Her rigorous and passionate approach allows participants to develop a fine understanding of wine aromas and textures. In addition, she excels in events and wine tourism. Through her company, Lo Wine, she has become a major player in organizing wine-related events and activities. Lo Wine offers original oenology workshops, educational tastings, and themed events combining sensory experience with innovation.
She is also a talented inventor. She created Créawine, an innovative product that helps determine the wine style one prefers. Awarded at the Concours Lépine, Créawine uses an interactive approach to identify each person’s taste preferences and guide them in their wine choices.
For several years, she has shared her know-how with passion and determination, training over 4,000 people in the wine industry. Her expertise, acquired through diverse experiences from vineyard management to wine tasting, enables her to teach effective techniques for persuasion, performance in wine tourism, and building strong consumer preference. Whether you’re a winemaker looking to enhance your value proposition, a sales promoter aiming to refine your pitch, or part of a restaurant, wine shop, or retail team, her training provides a comprehensive approach that covers every stage of commercialization. With proven methods and interactive pedagogy, Laetitia helps you master the art of turning every interaction into a true commercial opportunity.
Tailored to Your Specific Challenges
Even if you’ve mastered every aspect of your trade, it’s essential to inspire consumers to engage with this fascinating field. Knowing wine and its subtleties isn’t enough—you must make it accessible and share it with passion to create a true emotional connection.
Laetitia addresses a wide range of challenges in the wine industry. Her approach identifies and solves common issues such as:
- Capturing attention instantly: How to convey wine’s essence when the client has little time.
- Highlighting the product’s story and authenticity: Showcasing the terroir, craftsmanship, and passion behind each bottle—briefly and impactfully.
- Managing diverse audiences: Adapting your language and arguments to reach curious amateurs, seasoned connoisseurs, and demanding professionals.
- Responding to objections in real time: Developing tools to anticipate and address objections, building customer trust quickly.
- Using interactive tools: Integrating digital or visual aids that enhance your presentation and help retain key messages.
- Tailoring your pitch to distribution channels: Whether in retail, specialty stores, or events—master the art of context-specific communication.
- Standing out in a competitive market: Building lasting preference by emphasizing the product’s unique and differentiating elements.
By identifying these challenges and offering concrete solutions, she enables every wine professional to meet sales challenges and turn every encounter into a commercial success. But her support goes even further. She also helps small producers rethink their global strategy and better promote their estates. She guides them in structuring their commercial approach, building strong storytelling, and creating concrete actions to boost sales—whether direct, online, or through distributors. Her expertise helps them stand out in a growing competitive market by emphasizing the authenticity of their production and adopting a more impactful and effective communication strategy.
Wine Training for Schools: Professional Expertise for Students
Laetitia knows wine inside and out. Her field of expertise is exceptionally broad, covering every aspect of the wine world. As a winemaker, sommelier, event organizer, and wine tourism expert, she masters the art of wine from vineyard to glass. Her in-depth knowledge, enriched by international experience, enables her to share the secrets and subtleties of wine with passion and clarity.
[/slideshow]
Who Are These Trainings For?
Laetitia’s training sessions are designed for higher education institutions seeking to offer their students a hands-on oenology experience, taught by a professional active in the field.
Her interventions are highly flexible, allowing institutions to choose the focus that best suits their educational needs. Each school can select the theme that fits its curriculum, whether theoretical, practical, or both.
At Institut Paul Bocuse, for example, she designed a course combining wine tasting, terroir study, and restaurant sales techniques. The module helped students understand how terroir influences wine profiles and provided practical tools for wine and food pairing in a gastronomic context.
At other institutions like KEDGE, Inseec, VATEL, Mention Sommellerie programs, or Bordeaux Chamber of Commerce, the focus has been on wine tourism.
For university-level programs like the LEA Master at Bordeaux Montaigne University, she developed modules on wine export and interculturality in wine sales. These cover export strategies and cultural challenges in global wine marketing, giving future professionals a global and practical outlook on the wine trade.
Oenology Workshops for Higher Education – Practical Expertise for Learning
By involving Laetitia, your institution gains direct access to expertise that bridges academic learning with real-world wine industry practices. Her sessions offer students a fresh perspective by blending field experience with innovative teaching methods—never limited to theory. With real-world insights and interactive tools, she helps students build operational skills while sparking curiosity and critical thinking. This tailor-made approach enhances your curriculum and prepares future professionals for the challenges of a constantly evolving market.
